Giving is the Greatest Luxury
We are the first company to donate 50% of our revenue to charitable causes.
WHERE DID LIVOOS
COME FROM?
Livoos is the brainchild of our Founder and CEO Flavio Amorelli, a man who carried two parallel dreams with him since he was a child growing up in a small Italian village:
1) Become successful
2) Make a difference in the world
As he built a successful career in financial services Flavio’s confidence and hunger grew, but in 2007 he had an epiphany: he realised that the corporate world was no longer for him. It was then that he began a personal journey that would lead to founding of Livoos – and in the process he would create a revolutionary new business model that marries luxury lifestyle shopping with charitable giving.
“SUSTAINABILITY AND SOCIAL RESPONSIBILITY HAVE BECOME BUZZWORDS IN THE PAST FEW YEARS. MORE AND MORE PEOPLE WANT TO BE PART OF SHAPING A SUSTAINABLE AND POSITIVE FUTURE. LIVOOS ALLOWS THEM TO DO THIS, ONE LUXURY PURCHASE AT A TIME.”
– Flavio Amorelli
WHAT’S IN A NAME?
We’d love to tell you a really interesting story about where the name ‘Livoos’ came from, but if we’re honest it’s pretty simple: one day Flavio was thinking about living his life in an authentic way and boom! The name Livoos was born.
Of course, the biggest question now is, ‘How the heck do I pronounce it?’
We’ve got your answer:
Livoos – lie´ vose
noun
Connecting the world of luxury with the world of giving.
LOVE OUR CAUSES
We love our causes and we love when they really believe in us. Here’s what Kim Karmozyn, from MySmallHelp has to say about Livoos.
“My Small Help is proactive in seeking partnerships to raise awareness of children and disabled persons living in poverty, and to source new funding opportunities to education these individuals and empower them to thrive in life.
Livoos is intriguing as it bridges the gap between business and being a social agent for positive change. We chose to partner with Livoos because Livoos provides MSH with an effective and respected platform to showcase our foundational incentives to a global socially intelligent audience. We very much look forward to the upcoming launch as we are so pleased to be part of the Livoos ethos.”
HOW DOES LIVOOS WORK?
1. Make Your Selection
Explore products you will love
Browse through favourite luxury lifestyle brands and discover new ones. Livoos regularly partners with new brands. Subscribe to our newsletter to find out more.
2. Choose Your Cause
Have an impact on the world!
Choose one of the charitable causes supported by our Brand Partners or nominate a cause close to your heart by entering its registration number, name, or page link.
Livoos will then validate the cause in order to make the donation.
See our full T&Cs here.
3. Place your order
Indulge yourself
Once your purchase is made your order is forwarded to our Brand partner(s), who will deliver directly to you with their own packaging. Ordering from multiple brands? Then be prepared to receive a number of parcels – it’s your birthday!
4. Make a Difference
Shopping never felt this good
We hope you love your Livoos’ purchases! Once the return period expires Livoos will make the donation on your behalf, and you will be notified via email.
4 Little Steps
It really is that easy!
The Team
THE TEAM
FLAVIO AMORELLI
FOUNDER and CEO
Business man.
“Making a difference has always been a passion of mine. Putting giving at the centre of our business model is my way of making a difference.”
Abdus Shahid
E-COMMERCE and DIGITAL MARKETING MANAGER
Passionate E-commerce architect
“Luxury Shopping & Giving in one. Who would have ever thought that both can be combined together!”
GUI FONSECA
ART DIRECTOR AND DESIGNER
“Lover of all things design.”
CRAIG HARTWELL
PARTNER and CHARITY MANAGER
Business man, quick fixer, and doer of everything that seems impossible.
“Winners never quit and quitters never win. Failure is not an option.”
ROYAL JACKSON
CREATIVE LEAD
Art director and creator with an entrepreneurial approach based in California.
“My passion is to inspire others to live and become their dream.”
JUDI LEMBKE
WRITER and EDITOR
Words are my work, my play, my passion.
“In one form or another my work is all about words and you can find them in print, broadcast, and across the digital world.”
THE BOARD MEMBERS
FLAVIO AMORELLI
Flavio founded Livoos to put together his passion for combining business and social. Having travelled and worked in different countries in Europe, Flavio left his role as Vice-President Corporate & Investment at Barclays Banks to found Livoos, following his own personal development with world renowned coaches.
JULIA CARRICK
Julia has been with the Financial Times for 20 years as Chief Executive of Walpole/Publisher How to Spend it. She is currently the publisher of Country & Townhouse. Julia has been awarded in January 2014 by the Queen of the title of Order of the British Empire (OBE) for Services to the British Luxury Industry.
KAMEL OUADI
Kamel is the President of Ko & Ko and the founder and creator of Nowness.com, a global platform for creative and brands within the context of art, fashion, design and beauty sectors.Kamel was able to attract and build a community of 12 million social users.
ARMANDO BRANCHINI
Armando Branchini is Vice Chairman of Fondazione Altagamma, the Foundation representing Italian Luxury Companies and Brands.
PAOLO PANERAI
Mr. Paolo Panerai serves as Chairman and Chief Executive Officer at Class China eCommerce srl. Mr. Panerai serves as Chief Executive Officer of Milano Finanza Editori S.p.A. He served as the Chief Executive Officer and Vice President at Class Editori SpA, a main investor in Livoos.
MARCO VITALE
Professor Vitale has travelled extensively in the world assisting luxury brands in their expansion strategy. Personal mentor and university teacher of the founder, Professor Vitale share with Livoos a humanistic approach to business and economy.
ADVISORS
FABRICE LECLERC
United Nations Advisor and International recognised business innovation leader.
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